GROCER
Grocery Store
Commerce Electronic Resource | IST-2000-26163
Website:

The main aim of GROCER is to place new technologies (Bluetooth, WAP, RFID, etc.) at the level of the practical user by allowing users to use these technologies to perform everyday activities (in the case of this project grocery shopping). The idea will also be to eventually allow users to access the same set of services (searching the Internet, making phone calls, buying items through the Internet, checking the weather, etc.) wherever they are, not just in their own homes.

The focus on the GROCER project will be on building two main technical products: 1) embedded location-based artefacts in real-world objects such as cereal boxes in grocery stores; and 2) a wireless architecture and application server system integrating these artefacts with handheld devices and distributed software agents.

The GROCER project is based on the notion that computing can be performed by any object supporting wireless communication through the Internet, if it is located appropriately. The GROCER pilot will, using the two technical products described above, test the ability of users to purchase items and access/receive information on items within the setting of a grocery store. The GROCER project will thus work toward taking e-commerce (electronic commerce) a step further to m-commerce (mobile commerce). Using the technologies mentioned above, consumers would be able to purchase products, receive advertisements for products, and perform other Internet-related activities through mobile phones, PDAs (Personal Digital Assistants) and other handheld portable devices.

Partners:

IESE
Universidad de Navarra

ENABLER

IHG: Information Highway
Group

Contact: Manuel Martinez Ribas,
Consell de Cent,
329, E-08007 Barcelona,
Spain.
Mobile.+34 629 711 546,
fax: +34 93 203 11 88

Additional Information: